MASA entered the finalist as a representative of Japan in “Vans Asia Custom Culture 2018” sponsored by VANS.
“Vans Asia Custom Culture 2018” is an Asia area version of “Custom Culture” held in various places by VANS. Contest participants will custom paint VANS Slip-On and compete for design.
Participating countries are 11 countries, Japan, Korea, China, Hong Kong, Thailand, Australia, Singapore, Malaysia, Indonesia, Philippines, India.
The number of entries exceeded 10,000 from Asian countries, and the first examination, the second examination, the final stage were held for about 6 months.
In the final stage, finalists from Asian countries gathered in Guangzhou China, and produced works of the finals in the studio.
At the “House of Vans Tour 2018” held in Guangzhou China, a finalist award ceremony was held.
Scheoolboy Q of the US rapper live as a special guest at the event.
Robin Eisenberg / Global Artist
Hyun Ye / Custom Artist
Panda Mei / Artist
April Vitkus / VANS Senior Director&Global Marketing
Brian Johnson / VANS Special Project Merchandising Manager
Justice Lee / VANS Art Design Manager
On March 16, 1966, Paul Van Doren opened his first shop on 704 E Broadway Street in Anaheim California with three partners, Jim Van Doren, Gordon Lee and Serge Delia.
Waffle sole is the masterpiece of Vans, is excellent in grip, durable and custom made possible, and it gains popularity among West Coast skateboarders and BMX riders.
In the 1970s, VANS has also supported the skater team “Z-BOYS” known as the pioneer of the skateboard world.
In 2016, VANS celebrates it’s 50th anniversary, and it’s a global skateboard brand that continues to evolve.